Does Staying-In-Touch Work? – 3

Thursday, April 04, 2019

Here’s another one:

I attended a free seminar sponsored by a major bank – definitely a member of the deep pockets Club, and in my target market.

Funnily enough the seminar was marketing-related – all about LinkedIn.

Next morning I resisted the impulse to ask the host for a LinkedIn connection, and instead dashed off a greeting card & flyer, popped it in the mail.

I figure that asking/getting a LinkedIn connection is just a matter of form once we have met or had a chat by phone.

I also figure that a hard-copy unsolicited essay lasts longer (“sits on my desk”) than Yet-Another-LinkedIn-Invitation.

Sure enough, yesterday the phone rang, and for 75 minutes the host and I chatted.

• Sure! Send some stuff by email.

• Sure connect with LinkedIn!

• Sure!

Just what I wanted.

Lunch can’t be far away ...

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